Yesterday Channel 4 ran an innovative advertising campaign for Bing.
Channel 4 got some of its regular advertisers to be involved in the advertising break and allowed Bing to search for the advertiser as though it was a live search before their advertisement commercial took place, thus creating a really interesting link between one advertiser and next, as well as demonstrating a synergy between TV and the Internet as advertising mediums.
Visit Channel 4′s review for more information.