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28 Nov

Plas Colwyn


A self-catering holiday home in the picturesque town of Beddgelert near Snowdonia, North Wales.

Our clients wanted to be able to manage and update the website themselves, adding fresh content about the surrounding area, new gallery images to inspire their potential customers and customer feedback in their online guest book.

Integrated into this elegant looking site is an efficient booking engine. The system allows users to select their desired stay dates, review dates that are already booked and obtain stay rates for during their preferred period.

15 Nov

The e-commerce experience


Recently we’ve been considering the shape of the future for e-commerce websites. There is no question that online shopping is a growing success, and why wouldn’t it be?

Online shopping has given us the power to browse from the comfort of our sofa and to select products that offer unlimited choice and value. It has also given us the authority to make choices about whom we purchase from without being railroaded into shopping with whichever chain store giants dominate our local high street. But as online shopping has developed in the last decade, so too have our expectations and needs as users.

When it comes to online shopping the overall user experience falls short of expectations. Creating an experience that satisfies the target market seems to be a secondary priority for most retailers, favouring a quick and easy solution based on what they think their shoppers want to see, or indeed what their budget dictates. Many retailers founded on the high street have branched out or made a complete transition to e-commerce, but compared to the standards in place across their branches and despite being responsible for such a vast proportion of their revenue, the quality of their online experience seems to have taken a back seat.

The initial groundwork period is a difficult one but it is crucial in setting the tone for the future of a website. Getting the design right is one thing, but it’s the functionality that can make or break those vital sales. Nailing this down takes planning – an important stage that appears to be neglected all too often by many retailers.

Once it has been decided how the site will navigate, it’s time to upload your products and let the shopping commence, right? Well yes, ultimately, but consideration must be taken at every stage. It is the little details that set the good and great online stores apart; like professional product images, and in-depth information about key features. Once you’ve entered these products it’s vital to keep them fresh and vibrant, merchandising them as you would a shop display. As a high street shopper you would expect your favourite clothing retailer to have new products and displays, but you will always know where to find the jumpers, and the same principles should be applied to an online store.

One of the main barriers to quality is ultimately the cost and time involved with creating and maintaining an e-commerce website. But with so many technological advances at our disposal, it feels like a cheap excuse for laziness. Software and hardware alike are so readily available and developers are practically tripping over themselves with the latest updates and advanced features, it’s hard to believe that we aren’t taking full advantage of the benefits they have to offer in order to create the ultimate online shopping experience.

In recent times the e-commerce world has hit somewhat of a ‘sweet spot’. With consumers being driven to the Internet in search of choice rather than quality of experience, there really has been no reason for retailers to up their game. They have taken their eye off the ball, certain they have the upper hand – this confidence is arguably misplaced in the current financial climate. With the ever growing popularity of online shopping and the volume of e-commerce traders rapidly increasing, to contend in such an aggressively competitive environment online retailers must up their game and take their shoppers seriously.

9 Nov

Offered Below


It’s not often you find a gap in the market nowadays, but Offered Below have done just that and wasted no time filling it! Offered Below specialise in finding and showcasing properties across the UK, which have been reduced to below the market value.

Visitors to the site can search for a property with their key features in mind; this could be anything from price, location, property type or specific feature (a swimming pool perhaps?). Each property displays the market value price, the current valuation price and the percentage reduction, so you know exactly what a good deal you’re getting.

And what’s more, if you’re an estate agent looking to list a reduced price property, all you have to do is fill in a short form and upload it to the website, free of charge for standard listings. This unique solution not only provides users with more choice but populates the website content with ease and keeps it fresh, giving it a ‘thumbs up’ from Google.

9 Nov

Six Point Zero


2am have had the pleasure of working with British Ice Dancing Champions Louise Walden and Owen Edwards. We have developed two separate brand identities, one for the pair as an international skating team, and one for their e-commerce business, Six Point Zero.

The Six Point Zero website provides a sleek shopping experience, not distracted by the glamour and inevitable clutter that traditional ice-skating e-commerce stores present. The focus has undoubtedly been on functionality and usability, allowing skaters from all background levels to purchase the right equipment for their needs. Louise and Owen are passionate about their sport and their fans, and the personal touches such as the expert suggestions make this website an essential resource for skaters of all levels.

12 Oct

Administration Assistant Preston


Job Specification

Administration Assistant

Contract Duration: 6 month initially, with the potential to extend.

Working Hours: Minimum of 15 hours per week, with opportunity for overtime. Hours are flexible to accommodate personal circumstances.

Hourly Rate of Pay: £6.19

Candidate Qualities

  • Good communication skills, written and verbal.
  • Excellent written skills, including spelling and grammar.
  • A good eye for detail.
  • Highly organised and able to manage time.
  • Competent and confident using a computer.
  • Understanding of the internet and social media.

Roles and Responsibilities

  • Proof reading work produced in the studio, including technical documents, proposals and creative writing, particularly that produced by the Copy Writer and Office Manager. This includes checking for spelling errors, correct use of context and grammatical inaccuracies.
  • Answering the office telephone lines, redirecting calls, taking messages and acting upon requests.
  • Assisting with tasks such as updating client’s website content and social media pages, including Facebook, Twitter and LinkedIn.
  • Receiving clients upon arrival to the office and facilitating meetings.
  • Filing and organisation of documentation and data systems.

To arrange an interview, please contact Nikki Carter, Office Manager,

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