2am have had the pleasure of working with British Ice Dancing Champions Louise Walden and Owen Edwards. We have developed two separate brand identities, one for the pair as an international skating team, and one for their e-commerce business, Six Point Zero.
The Six Point Zero website provides a sleek shopping experience, not distracted by the glamour and inevitable clutter that traditional ice-skating e-commerce stores present. The focus has undoubtedly been on functionality and usability, allowing skaters from all background levels to purchase the right equipment for their needs. Louise and Owen are passionate about their sport and their fans, and the personal touches such as the expert suggestions make this website an essential resource for skaters of all levels.