Pay per click is probably the best way to target customers on the internet, can you afford not to do it well?
What is Pay Per Click?
PPC stands for Pay Per Click, and it literally does what it says on the tin! PPC is an excellent form of online advertising that only targets those interested in your business and the services you offer.
At 2am, we use Google AdWords to display your adverts, which will appear alongside the search results when a user inputs any of your keywords into the search engine. This increases your visibility to potential customers and you only pay when they click on your advert to view your website. The great thing about this is that you are paying for an actual result, not a maybe.
How PPC works:
We take the keywords that we have identified in the design and consultation process and use them to generate search engine traffic to your website.
- Working together, a budget for PPC is decided.
- We will create a text advertisement for you and specify which keywords it should be associated with.
- Customers enter their search and next to the search results, appropriate adverts are listed based on the keywords entered in the search. With effective SEO your website should be included.