It may seem crazy, however it’s fair to say that not every website out there is a blog, or has content that is updated frequently. In fact many business websites are relatively static and only change when a new product or service is added to the companies portfolio, or when the site is completely overhauled to bring it in line with new company branding.
The problem with this kind of website is that Google starts to realise that you’ve not been updating it and therefore starts to think that you don’t think your website is as important as another website that is being updated regularly for similar keywords. Specifically, the type of websites that get updated regularly tend to be blog sites – so your static business website gets usurped by opinion lead blog sites. This can also mean that Google Bot returns less often to your site, so even if you’ve made changes they don’t get reflected in the index.
How to get your website updates indexed in Google quickly
Google Reader is a fantastic way of getting your website crawled by Google more frequently, simply include a feed from your static website and Google will have to come back more often to see what changes have been made.
I firmly believe that Google’s different search products, such as the main index, Google reader, Google Maps all influence each other – so it’s a good idea to have as many of them set up as possible.
How often will Google come back to your site?
If you use Google Reader then your site will be visited by Google every 24 hours or so – at least – some sites ill get returned to more!