Part of an initiative for NHS Blackpool to raise awareness of and encourage testing for Chlamydia, the website is a multi-functional platform designed to encompass various aspects of this multi-strand campaign.
Aimed at 18 to 24 year holds, the age group in which the infection is most prevalent, the website is themed around the cinema concept which forms the basis for the whole campaign. It allows users to order a home testing kit or download a smart phone app specifically developed by 2am to support the campaign. It also features information about a movie trailer competition being run in conjunction with local colleges.
Stylish, graphically switched on and easily navigable, the site has been created to appeal to the new media savvy target audience.