An Inspired Solution
With Smiths Hire, we were presented with the challenge of taking two and a half websites that had slowly mutated over time and bringing them back to Smiths’ brand and core values, as well as perfecting the sites’ usability and making them fully mobile responsive.
A Consistent Solution
Our first step was to separate the three services into three distinct and separate websites: Smiths Hire, Smiths Trade and Smiths Training. Because of the nature of all three businesses, all sites would need to take elements of the well-designed brochure sites 2am is known for and combine these with a fully fledged e-commerce system. For this reason we opted to develop the websites using the WooCommerce and WordPress platforms, providing seamless integration of product or service sales into the user friendly CMS, for easy management of products, categories, promotions, order details, customer details and general page content.
For these bespoke builds, there was very little out-of-the-box functionality; instead we had to focus on putting a comprehensive action plan into place from day one, fully realising how the sites would be structured and formulated to ensure a smooth build.
A Bespoke Solution
The design of all websites remains consistent and on brand, with each one adhering to its individual colour scheme. The design also incorporates a top-level navigation bar linking back to the other Smiths services, creating a fluid experience for the user and making all parts of the sites available at any point.
2am migrated the content from a variety of sources, including catalogues, brochures and the old website in order to include a comprehensive database of goods and services. It was a big job, but someone had to do it!Website