The Peaks and Valleys of Email Marketing

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The Peaks and Valleys of Email Marketing

Nearly all companies use emails to send ads, request business, make sales, raise brand awareness and to identify their loyal customers. This is most commonly known as email marketing.

Since its upsurge, email marketing has proven to be beneficial to companies when making sales, as 44% of email recipients made at least one purchase last year based on a promotional email. On the other hand, email marketing isn’t all sunshine and rainbows, it also has its downfalls.

The Good Stuff

Email marketing is used by companies because firstly, it has a guaranteed reach. No matter what time you send an email, the recipient will always receive it—whether they open it or not is up to you!

Unlike sending out letters, email marketing is cheap and less time consuming. Meaning your message can be spread across your audience much quicker without you having to dig deep into your pockets. Cha-ching!

Companies also use email marketing to encourage advocacy because when customers are offered good deals or free products, they are more likely to tell other people about it. Therefore increasing brand awareness and basically getting your customers to do your job. Simple enough, right?

Reaching out to previous, older customers to remarket is another thing email marketing is used for. It gives companies the chance to get in touch with people who have bought from them in the past and to see if they are still interested in any more products.

The Dark Side

Although email marketing sounds all amazing, its not just as simple as writing a few persuasive sentences as to why your company is so great. It requires plenty of thought behind it. Design, layout and even the words you use need to be carefully considered to make recipients interested and to avoid being classed as spam.

On the spam front, even if your email is not spam in the slightest, if enough people mark your email as such, then you may get reported and you could have your account deactivated. Nightmare!

Keeping recipients engaged after each email is sent is also a challenge. Providing different content in each message as well as keeping it interesting can be a struggle for companies and it can lead to them losing subscribers.

A Helping Hand?

As you can see, email marketing has a variety of ups and downs but—as with most things—to really nail email marketing, you need experience! So if you don’t have any of that email marketing experience, it’s a good job we do!

Contact us now on 01772 686 222 or hello@2ammedia.co.uk.

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