As a retail outfit inspired by A Christmas Carol character Fezziwig, and one that describes itself as the spirit of Christmas’, creating a strong brand identity that encompasses all the connotations of traditional festive spirit was the first order of the day. This was carried through in the design and development of this beautiful e-commerce website, with elaborate hand drawn Dickensian-inspired illustrations that are complemented by subtle festive touches at every click.
Using Magento as our e-commerce platform, updating the back office of the website is as user-friendly as the customer facing shopping experience. For a website stocking hundreds of different products, Magento allows users to upload and update the product listing with ease, picking out key information to deliver to the customer. With an integrated API to manage stock levels and communicate with a central distribution warehouse, this website is geared up for commerce in volume.Website