Simon Dalley is 2am Media’s Head of Search Marketing and is recognised in the industry as one of the UK’s premier finding strategists.

Simon’s has years of experience as a creative marketer, working with market leading brands such as Mercedes-Benz, Ford, Renault, Citroen, Peugeot, Nissan, DAF Trucks, Car Craft, We Buy Any Car, Baines and Ernst (and the Paymex Group), Donnington Park, Haydock Park, Henley’s Clothing, UKFast to name but a few.

Simon’s career started back in 2003 after graduating with a Bachelor of Arts in Politics, working for a creative, data marketing and research agency, this formed the foundation for Simon’s love of statistics and questioning techniques and is the basis for his methodological approach to understanding a client’s target market and search potential.

Whilst in this role Simon took on the responsibility of developing a national monthly publication, managing the day to day running, press sourcing, advertising sales, events organising as well as article writing. It was at this point that a copy and content based path in marketing became a destiny.

During this period Simon also dealt with clients and designers to create targeted ad campaigns, including direct mails, emails marketing campaigns and display advertising campaigns. It was in this period that Simon also gained a CIM Professinoal Certificate in Marketing. Later these skills would be put to use liasing with clients when managing the development of software and website solutions.

Within the first few years of his career online advertising techniques such as pay-per-click began to overtake the old cost-per-thousand model and in 2005 Simon began to operate in this area on behalf of clients, this then led to the other search marketing world of SEO and the rest is history.

In 2009 Simon joined 2am to head up the search marketing process and has been putting his expertise to good use ever since.

Our King of Search is married to Rachel with a young son called Leon (not named after 2am’s Lead Developer!), his passion for all things internet marketing flows into everything he does and you’ll be lucky to hear him talking about anything else – even over a beer!

We bet he dreams about Google.