umi Hotels Brand & Website

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umi Hotels Brand & Website

An umbrella site for umi’s growing portfolio of hotels both in the UK and abroad, this was the first website we developed for this unique and innovative hospitality brand.

The work was designed to position umi as a brand that is passionate about service, fun, great value and cultural diversity. It was also important that the website was developed in a way that could easily expand as the umi franchise continues to grow.

Since then, 2am have gone on to develop websites for umi Hotels in Brighton, London and Moscow, carrying through the unique brand identity that has made such an impact in this challenging and ever-evolving industry.

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