The value of properly written copy

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The value of properly written copy

Whilst doing my morning social media trawl I came across a really insightful and inspirational article about copywriting posted on Twitter. I feel it sums up my role as a copywriter perfectly and says a lot about the value of properly written copy •

Ask anyone in our line of work and they will tell you that all too often clients are quick to dismiss the idea of having someone put together the content of their website, brochure or whatever. It’s just writing and anyone can do it apparently. And they’re not wrong; everyone can write. The foundation of all conventional education is writing and we’re taught to do it as soon as our fingers are supple enough to hold a crayon. But as this article says,

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