The Importance of Responsive Web Design

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The Importance of Responsive Web Design

If you don’t know the true value of a mobile responsive website then it’s bound to seem like an unnecessary expense; so I’ve put together a few facts and figures that should tell you why making your website responsive is worth every penny •

How fast is mobile Internet usage growing?

Well the simple answer is pretty flippin’ fast. Uptake of mobile browsing is growing eight times faster than uptake of the Internet did in the 1990s and early 2000s! It is estimated that by 2014, mobile Internet usage should overtake traditional desktop Internet browsing and continue to grow from there.

Who’s using mobile Internet?

Everyone and their cousin is using their mobiles, tablets and smart phones to browse the Internet nowadays. Just over half of all mobile users use their phone as their primary Internet source and 80% of consumers use their smartphones to shop. Demographically, women aged 35-54 are the most active user group when it comes to mobile socialisation.

Why should you have a well-designed mobile responsive website?

It’s one thing having a mobile responsive website, it’s another thing having a good one. 75% of mobile Internet users said that they would prefer to browse using a website specifically designed for their device and screen. 52% of the same users said that a bad mobile website experience would put them off doing business with that company.

What features should your mobile website have?

  • 78% of mobile Internet users want to be able to find what they are looking for in one or two clicks.
  • 76% of mobile Internet users want mobile website pages to fit their screen better.
  • 78% of mobile Internet users want an easy to use search bar tool.
  • 64% of mobile internet users don’t want to have to scroll left to right to view a website on their mobile, only up and down.

At 2am we take all of these factors and more into consideration when designing responsive websites for clients, to make sure the user experience is bang on!

Does a mobile responsive web design help with SEO?

Yes, in fact it does! A fully responsive website design is better for Search Engine Optimisation than a separate mobile website. Why? Well one of the main reasons is that responsive websites have the same URL, regardless of the device, which makes it easier for Google and other search engines to index the content. A separate website designed specifically for mobile browsing will use a different URL, which will require search engines to crawl multiple versions of what is essentially the same website.

Having a fully responsive website is also better for Search Engine Optimisation because it helps you mange your content more effectively and add to it regularly. You don’t have to worry about separate SEO strategies for each site, which makes it easier to keep content fresh and frequent.

A single fully mobile and tablet responsive website will also offer a better user experience and encourage social sharing and other user actions, which all contribute to SEO. Google is now considering user-experience as a factor for ranking, so making sure that users are linking to and landing on a single responsive website design will only help to enhance your online visibility.

Ready to upgrade to a responsive website?

If you’re looking to redesign your website and aren’t sure whether a mobile responsive strategy is for you, or if you love your existing un-responsive website but are concerned that it is not reaching it’s full potential, then drop us a line. We’re happy to advise you and help you develop a mobile responsive strategy for your website!

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