Brand Evolution

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Brand Evolution

Your business. Evolved.


Brand New

2am has always made its mark on the branding space, with intelligent redesigns of existing brands and the creation of boundary-pushing new ones built from the ground up.

But one of the things we’re most proud of is our ability to take a small business and drive them forward—turning the honest, hardworking businesses of the North West and beyond into companies that their industries just can’t live without, man!

You can do this through marketing and promotion, of course, but since every single element of who you are as a company begins with that central brand, it makes more sense to us to start there.

Dress for the Job You Want

The one thing all of our favourite clients (not naming names) have in common is their unwavering ambition to expand and to service their industry in way no one else does. The bones of a multimillion pound company are already there, they just need a push in the right direction. That’s where we come in.

Take Laila’s for instance. Laila’s Fine Foods was established back in 1986, and we’ve been along for the ride for nearly as long. As the modest kitchen-based business grew into a 400-strong company with national supermarket contracts coming out of their ears, we were there every step of the way. You could see it as us taking the brand image they had and improving it at every turn to make it fit for purpose…or maybe as we improved and evolved their brand that helped them get where they wanted to be. Just saying.

Plug Us In

As a design studio, we want to plug into your company exactly when you need us, giving you a shit hot brand and then disappearing into the wind until you need us next. For most small businesses, there’s no use in employing a single designer full time—but how about access to an entire design and development team with years of experience, ready to push your brand forward when you need us to?


That’s exactly what we’ve done with the like of Smiths Hire and JW Wilkinson. Or even Inspired Energy, which started in a Lytham conservatory and now they’re dealing with more than 10,000 clients and £1.25 billion of energy. No small potatoes.

Anyway, if any of this sounds a bit good, why not get in touch at … Lovely.

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