Choice Hotels Online Marketing

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Choice Hotels Online Marketing

Choice Hotels is one of 2am’s longest standing clients, a partnership which has seen us develop numerous marketing materials on their behalf over the years. It was therefore natural that the Hotel Group approached 2am to create websites for their portfolio of 5 hotels when it became clear that the internet was going to be a key marketing tool in the hospitality sector.

More recently, 2am undertook a massive overhaul of Choice’s online marketing, developing audience-specific websites for each hotel whilst maintaining the integrity of the Choice brand. The result was a staggering increase in visitor numbers and an equally impressive 356% increase in bookings compared to the same period the year before.

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