Honest SEO, no cheating!
Misuse of Search Engine Optimisation (SEO) is common, which can be detrimental to both you and your customers. Some web designers try to exploit the weakness of search engines to attain higher rankings, by flooding web pages with keywords that are invisible to the reader. Clients often have no idea that these supposed SEO specialist companies, with whom they are trusting their website and paying for a service, are putting their brand reputation on the line.
At 2am, that’s just not what we do. We strongly believe that SEO cannot be defined as a singular task; it is a blend of numerous ethical strategies including imaginative designs, expert coding with built in keywords and creative content. No cheating.
Search Engine Marketing
Search Engine Optimisation is a key part of your overall Search Engine Marketing (SEM) strategy, but it’s important not to lose focus of your overall aims and channel all your effort into one task. As we said, 2am take a multi-strand approach when it comes to increasing the visibility of your website, including building your site with the correct tags in place and search-friendly code and unique keyword-rich content. And it’s not just what you do on your website that counts! Your overall online presence should be as well-crafted as your website, from your social media marketing to your contributions to blogs and online publications.
We know from experience that keyword research is essential, which is why we carry out in-depth keyword research and analysis before we start the website building process. We also know that keeping these keywords and phrases up-to-date and relevant to what users are searching for is just as important as how fantastic the website looks and functions, which is why we continually review your website and adjust elements of the structure and content that contribute to successful optimisation.
If your website needs search engine optimising to build up its visitor count, 2am can help! Give us a call on 01772 686 222 or drop us an email at firstname.lastname@example.org.