First and foremost your website needs to be optimised for search. If it’s not then no matter how good an SEO and PPC campaign you have you’ll never get to those top stops.

Before we start a website build we carry out keyword research which forms the basis for how the site is structured and optimised. Unfortunately, most web design agencies don’t undertake the necessary keyword research before they start the build and that means that most websites don’t perform in the search engines when they go live and the website owner is constantly playing catch up. That’s not the end of it, if you’ve got a site that’s a couple of years and was optimised when it went live, no matter how great the site looks, if the underlying search trends have changed in the time period since the site went live it’s very unlikely the site will perform in the search engines.

Natural Website Optimisation

We’ll review your website and make changes to the various elements of site structure that effects the onsite optimisation. These include: site urls, site structure, meta keywords, meta description, page titles, headers tags, alt tags, title tags, image names, anchor text, linking structure, keyword percentage. Natural optimisation is the most basic component of SEO and is the first thing that an internet marketing company should suggest to do before they consider other services such as link building, pay per click, email marketing etc. Get in touch on 01772 686222 and have a chat with our iinternet marketing experts to find out how we’ll carry out the onsite optimisation of your site.